Great, fair criticism. Thank you for writing this.

Working with startups has accelerated our design and research process and I’ve personally struggled because that compression greatly increases risk. I think focused bursts are great starting points but when its touted as a panacea, it gets into the mainstream and creates false promises. Most designers may understand the nuance and context behind design sprints but outsiders don’t.

I hope insiders will read this and understand the responsibility they have to avoid oversimplifying and overstating the design sprints concept.

By day, executive designer at Innovatemap where I help tech companies design marketable products. By night, co-founder of UX Power Tools.

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