I don’t find that to be a key job for a researcher. A senior researcher, maybe. But PMs and designers should be tasked with this.

By that logic, one can also say a designer who avoids doing research isn’t a good designer. It’s true that there are plenty that can and like doing both. But research and design are fundamentally different disciplines that play to different strengths; hence why I grouped them as separate archetypes.

By day, executive designer at Innovatemap where I help tech companies design marketable products. By night, co-founder of UX Power Tools.

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