I understand what you’re saying but find that is not the best use of a design review with non-designers. First of all, non-designers are not as equipped with the frameworks, knowledge and tools to critique or deconstruct modern trends. Second of all, these conversations are typically a no-win situation for the designer. Because there is not the same foundation for design, visual discussions with non-designers often devolve into opinionated discussions. Lastly, reviews with non-designers should be focused elsewhere — business value, customer input, feasibility, etc. It’s a time suck.

I agree that a designer needs to build trust with his/her team, but they also need to help guide the level of feedback that is appropriate. By compartmentalizing visual feedback, and refocusing the conversations onto the topics listed above, the broader team will keep the conversation valuable and efficient.

By day, executive designer at Innovatemap where I help tech companies design marketable products. By night, co-founder of UX Power Tools.

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