This was really well done and I found a lot of good insights to apply in my work. Thanks for putting this together, Hiten Shah, I’ll be sharing this with clients immediately!

Do you imagine they’d have a different path had they gotten investment early on rather than bootstrapping? Usually I feel like starting with the enterprise makes it challenging to find product market fit but in this case it seems to have worked for them.

By day, executive designer at Innovatemap where I help tech companies design marketable products. By night, co-founder of UX Power Tools.

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