Yes dashboards are certainly compelling for marketing. But they don’t deserve a a big chunk of the dev and design effort. I think they are the easiest value prop to mimic so if your product hinges its value on a dashboard, it won’t take long for a competitor to improve upon it. Dashboards are only valuable in industries with little competition with strong barriers to entry. But for most cases, your pitch needs to be much stronger than a bunch of charts.

By day, executive designer at Innovatemap where I help tech companies design marketable products. By night, co-founder of UX Power Tools.

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